To Aggregate… Be not mistaken.. That is the buzz for the social networks on those days…
Why is that?
Well.. With the advent of so many social networks, publishing engines, microblogging and every kind of community-driven systems, people get often the need to expand it’s networks ( with the socially imposed need to be found and to be read and to be seen, something almost mystical, that demands from one to be at each and every single buzz on the net or something catastrophically will happen, like to not be found by friends, family, co-workers, employers, …).
Nuff’ said, the one find himself with dozen networks and logins and profiles id’s / url’s, a complete mess, with no linking between one and another ( thought some systems allows integrations, it is just not enough ).
I can make a simple example of myself, with almost 50 social networks and profiles, blogs, microblogs, aggregators, issue systems, etc… Sometimes, even someone like myself ( a tech-addicted geek and systems developer with tons of helper tools, scripts, self-made apps, a great Mac machine, iPhone and strongly personal multitasking abilities ), find myself kinda lost in the middle of the multitude of information imposed by my idiotic impulse of technological omnipresence.
So, here it comes, at first, inside the very social systems, we start to find connections between one and another, like Facebook, Twitter, Blip, Youtube, and then came the unified login / data share social protocols like Google’s OpenSocial, OpenID, Twitter OAuth, etc… But yet, they simply did not fit the need, although some of those ideas and implementations carries lots of potential… they simply didn’t spread enough (yet?).
Google Profile, MeAdiciona.com and many others, tried a simpler, different approach… A simply HTML Page, with all other social nets linkings… But it seemed just a idiotic approach as it clearly didn’t fully integrate those multiple services and just provides links for the subject inside those gigantic amounts of social data, and the obvious need to get a account inside each of those sites, not to mention the lack of content as those services didn’t make any content indexing…
Then enters FriendFeed and some other services which do Index and monitors other social networks in order to provide centralized content in one single spot.
At the time I begin writing this little article ( September, 2009 ), and as I left this piece of article frozen since then, I didn’t knew Google Buzz, which is the exact approach I was expecting from a Social Network aggregator.
Of course Google Buzz is in the early stages of it’s own evolution, but the integration services and geolocation features are surely promising.
Then comes Facebook Connect and everything seems so sweet… Their approach to copy OpenID and to provide 3rd parties to use their information about users and even authenticate them on other sites and domains makes it strategically perfect for Facebook as their centralize user content and info and user login ( and keychains ) for other sites and domains.
We just have one little problem with Facebook Connect. I don’t think that business grade services are quite ready yet to allow employees and customers to use such a informal way to connect. Facebook is very personal and informal to provide authentication to business grade services ( even thought with web 2.0, the cloud is getting expanded with loads of social-network enabled business tools ). So this is a problem, but not for blogs, other social networks, microblogs, fotologs, etc…
What I miss the most is two-way sync with Twitter and more networks to integrate. Also, the possibility to act as a proxy between those many nets.
Well I guess that the future of press is something between iPhones, loads of iPads and integrated social networks, as information gatherers, pumping data to lots of social nets simultaneously.
Bear in mind that I wrote this article back in mid-2009 so, a lot have changed, now we have airplay and google tv, and believe the news market is going to be changed by them too.. But I guess this is another matter…
Anyway, I just wrote that to test the power of mobile posting with my iPhone on behalf of WordPress. It could be better but is definitively usable. Thanks.